Testimonials 101 - How I tell leads their social proof should be working harder.
Last month I had a call with a fabulous trade association Marketing Head (reproduced with permission):
He wants to double memberships over 2 years.
Explaining membership benefits in a stand-out and clear way would help him make that home run.
When I brought up why his testimonials should be animated (his firm has plenty), he was all ears.
So my show-and-tell consisted of:
👉🏽 Presenting a few testimonial animations
👉🏽 Sharing the platforms they’re used on (I LOVE how versatile they are)
👉🏽 How my simple process for delivery works
And he was on board.
Post them on your socials, website, expo screens even embed in your newsletter.
One eye-popping asset, multiple platforms. I just love that.
If you don’t have the resources to create live video testimonials, animation is the next best thing.
If animated testimonials interests you and you'd like to know more, drop me a message :)
