Marketing

Get your EXISTING video content working harder

Marc Lawrence
September 6, 2025

Think your online and social video content has to be made from scratch? 🤔

Think again...

Here are a few ways I’ve helped marketing leaders repurpose their EXISTING photography and graphic designs into animated video.

Video that helps campaigns perform better, get more eyeballs on social media and has their branding perceived in a more professional manner.

👉🏽Animate your company logo: Use it on your email signature, favicon, social assets, video header, powerpoint/google doc presentations - phew, one beautiful brand asset on multiple platforms.

👉🏽Case studies: Convert your next-level case-study photography to video, easily. Add your logo animation at the front, bingo - you have branded evergreen social content bringing leads back to your site.

👉🏽Testimonials: Animate that copy, post on socials and make those nice words stand out in a more standy-outy way.

👉🏽Explainer video cut-downs: That £4K video sitting on YouTube needs to be working harder. Make multiple short-form baby videos from the parent - use on Meta and LI. Easy peasy (don't forget to add subtitles either).

👉🏽Using AI vid for your web hero? I spot it a mile off and your prospects may be able to do the same. Stock video offers you a better alternative for your limited budget and time.

You may not realise the goldmine you’re already sitting on but people like me live and breathe this content stuff.

We just need to be a bit more strategic and creative with what you already have out there.

If you'd like more information on how you can make the most from your existing content, drop me a message and we'll have a quick catch up.

Marc Lawrence

Marc Lawrence is a motion designer and short-form editor based in Kent, UK. He specialises in event screens, brand videos, ads and social media content. Parachuting in to marketing teams to deliver stand out video content that gets your audience doing what you need.