Marketing

How to make your animated logo work harder for your biz

Marc Lawrence
October 5, 2025

Make your branding go further (on a budget) - there are tonnes of ways to get that shiny new animated logo of yours working harder...

I'm making the assumption your creative partner delivered it on these platforms already:

‍

πŸ‘‰πŸ½ Start and end of all your marketing/training/internal comms/product demo vids - look like the industry authority you are.

πŸ‘‰πŸ½ Start of your event screens & digital signage - show your boss, the board and attendees how to get the party started.

πŸ‘‰πŸ½ Website header - c'mon this is just standard stuff now.

πŸ‘‰πŸ½ Email signature - 75% emails get read TO THE BOTTOM when animation sits there (thanks Hubspot).

πŸ‘‰πŸ½ Newsletter - see above

πŸ‘‰πŸ½ PPT/GDoc/pitch decks- spice up those corporate slides and get folks more engaged.

πŸ‘‰πŸ½ All social comms (including every damn size) -stop those opposable thumbs swiping away.

πŸ‘‰πŸ½ Favicon and app screen loader - just really sexy innit.

‍

They haven't?

Knowing how much your budget is stretched it's just as well I'm obsessed with recycling and making your branding work hard & play hard.

So I'll bring up what we can do with your case study photography and testimonials another time.

For now, If you don’t have the resources to create all of the above send me a message.

TLDR: One eye-popping asset, multiple platforms. I just love that.

‍

Check out a few logos I've had the pleasure of animating with my doity paws here...

‍

Marc Lawrence

Marc Lawrence is a motion designer and short-form editor based in Kent, UK. He specialises in event screens, brand videos, ads and social media content. Parachuting in to marketing teams to deliver stand out video content that gets your audience doing what you need.